Markus Giesler – York University
Eileen Fischer – York University
Deadline for full paper submission: April 15, 2015
In recent attempts to expand the understanding of marketing and consumption, researchers have moved beyond traditional consumer-centric analytical modes and have instead begun to draw on a number of systems-level sociological, anthropological, institutional, and historical approaches. This so-called market systems approach (Giesler 2003) has several theoretical benefits. It can inform multiple critical marketing debates by raising “awareness of the critical, ethical, social and methodological issues facing contemporary marketing” (Saren et al. 2007). It can offer new avenues for investigating what Askegaard and Linnet (2011) have recently described as “the context of context” in which marketing operates by foregrounding the “patterns of performed relationships between objects, individuals, and institutions that provide meanings to material practice and order economic life” (Giesler 2012). And finally, it can help resolve a number of issues on the rise and of interest to consumer culture theorists by developing “an important direction […] not captured in [Arnould and Thompson’s (2007)] fourfold theoretics” (Arnould 2011),
PURPOSE & TOPICS
This special issue seeks to add to and expand the growing body of research on market systems (e.g., Giesler 2003, 2006, 2008, 2012; Kjeldgaard and Askegaard 2006; Venkatesh and Peñaloza 2006; Thompson and Coskuner-Balli 2007; Humphreys 2010 a and b; Sandikci and Ger 2010; Karababa and Ger 2011; Press and Arnould 2011; Scaraboto and Fischer 2013; Bjerrisgaard and Kjeldgaard 2012; Siebert and Thyroff 2013). Specifically, we invite theoretical and empirical analyses on the systems level that focus on key topics in marketing and consumption in ways that extend, complement, and critique existing consumer-centric investigations. Possible research topics include, but are not limited to:
- value co-creation,
- technology consumption,
- gift giving,
- consumption history,
- political economy of consumption,
- consumer acculturation.
All submissions will be reviewed in accordance with the process outlined in the Manuscript Submission Guidelines on the Marketing Theory Homepage. The journal home page and author guidelines may be accessed at: http://intl-mtq.sagepub.com. The contribution of the paper should be clearly stated in the abstract and should be in accordance with the special issue theme. To give authors enough time to produce their high-quality theoretical and empirical contributions, the issue is slated for publication in 2017. Submissions and any questions should be sent directly to the co-editors of the special issue:
Schulich School of Business,
4700 Keele Street,
Toronto, ON, M3J1P3,
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