Call for Papers: Special Issue of the Journal of China Marketing on Globalization, Culture, Consumption, and Marketing

The Journal of China Marketing invites papers for a special issue that improves our understanding of the interaction among culture, consumption, and marketing in the globalized marketplace. The special issue aims to stimulate papers on diverse issues related to the impacts of culture on consumption and marketing and the impacts of consumption and marketing on culture in the globalized marketplace, the papers which can use diverse methodological approaches, focus on any cultural context(s), and set an agenda for future research. Conceptual and empirical papers are welcome.

Download the entire Call for Papers here!

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