Fayetteville, 2015


CCTC 2015 Fayetteville, Arkansas

June 18-21

Call for Participation

EXTENDED DEADLINE: December 1, 2014. Notification of Accepted Works: February 1, 2015

It is the task of the social scientist to translate personal troubles into public issues, and public issues into the terms of their human meaning for a variety of individuals. —C. Wright Mills

Conference Theme: Critical Reflection

As we approach the tenth anniversary of CCT, it is time to take stock. The first meaning of the conference’s theme, critical reflection, is to encourage contemplation on our past, present, and future. Although CCT started small amidst the philosophical debates of the 1980s, it has flourished in the last ten years, and is developing as participants from around the world contribute their own ideas and perspectives. In 2014 we ventured to the northern latitudes of Helsinki in quest of meaning and understanding. In 2015 we will come together again, but this time in the Ozark Mountains of the mid-south US, where we will continue our dialogue and expressions of the sociological imagination. Where did we come from? Who are we? Where are we going?

The second meaning of the conference’s theme is theoretical. CCT was forged in debate, controversy, odyssey, and heretical research—from the beginning we were pushing against established ways of doing things. Expressions of the critical imagination have emerged from this group and continue to fuel thought and scholarship. As we grow larger and institutionalize, how can we retain our critical edge? How can we develop and nurture critique?

CCTC 2015 welcomes scholars from around the world to Fayetteville, Arkansas to come and share their ideas, perspectives, creativity, and critique. We welcome submissions in the following categories: completed papers, special sessions, posters of work in progress, poetry, interactive workshops, roundtables, works of alternative investigation and expression, and, for the second time, a CCT art gallery.

Conference Co-Chairs
Jeff B. Murray, University of Arkansas
Anastasia Thyroff, Clemson University

Conference Key Note Speakers
Douglas Kellner, University of California, Los Angeles
Benoit Heilbrunn, ESCP Europe Paris

Outreach Committee
Søren Askegaard, University of Southern Denmark
Joan Ball, St. John’s University
Helene Cherrier, RMIT University-Melbourne
Hayley Cocker, Lancaster University
Jenna Drenton, Loyola Universtiy-Chicago
Markus Giesler, Schulich School of Business, York University
Helene Gorge, Lille University
Matt Hawkins, ESADE Business School
Joel Hietanen, Stockholm University
Brandon McAlexander, University of Arkansas
Jim McAlexander, Oregon State University
Alexandra Rome, The University of Edinburgh
Joachim Scholz, California State University, San Luis Obispo
Rebecca Scott, Australian School of Business
Anastasia Seregina, Aalto University
Anton Siebert, Witten/Herdecke University

Program Committee
Eric Arnould, University of Southern Denmark
Deniz Atik, Izmir University of Economics
Fleura Bardhi, Cass Business School
Stefania Borghini, Bocconi University
Robin Canniford, University of Melbourne
David Crockett, University of South Carolina
Amber Epp, University of Wisconsin
Bernardo Figueiredo, RMIT University-Melbourne
Fuat Firat, University of Texas-Pan American
Jay Handleman, Queens University
Ashlee Humphreys, Northwestern University
Olga Kravets, Bilkent University
Jacob Ostberg, Stockholm University
Nil Ozcaglar –Toulouse, Lille University 2
Andy Prothero, University College Dublin
Jonathan Schroeder, Rochester Institute of Technology
Avi Shankar, University of Bath
Ekant Veer, University of Canterbury
Henri Weijo, Bentley University
Detlev Zwick, Schulich School of Business, York University
Nina Brosius, University of Auckland, Doctoral Student Representative
Ela Veresiu, Witten/Herdecke University, Doctoral Student Representative

Qualitative Workshop Co-Chairs
Robert Kozinets, York University
Cele C. Otnes, University of Illinois at Urbana-Champaign
Diego Rinallo, Euromed, Marseille

The Qualitative Data Analysis (QDA) Workshop is intended primarily for doctoral students and early-career scholars. It will be held June 16-18 immediately before the CCT Conference. The goal of the workshop is to provide an active-learning environment that focuses squarely on understanding issues pertaining to data analysis. Participants will be expected to be familiar with the major research techniques of the qualitative research tradition and the data-collection issues that pertain to each (a reading list on these topics will be provided to attendees).  This year, the structure of the workshop will shift from an emphasis on small-group mentoring to a reliance on active-learning-based presentations, panels and one-on-one mentoring with established and emerging scholars. The intent of the workshop is to provide a workbench focus so that by the end, participants are more confident and experienced in the pitfalls and best practices of data analysis.  Information on submission requirements and logistics about the workshop will follow in September.


The Conference Chairs and Program Committee seek submissions in 8 tracks.
All submissions must be novel work—that is, work that has not been presented at this or any other conference before. Detailed instructions are as follows:

1) Competitive Papers
Competitive papers may not exceed 22 pages total, including title page, short abstract, references, and any tables of figures (12 pt., double-spaced, with 1-inch margins on all sides). Submission guidelines:

  • Page 1: Title and short abstract (100-150 words) with no author-identity information.
  • Pages 2-22: Text, references, tables, figures, also with no author-identity information.

Please follow the current style of an appropriate target journal such as Consumption, Markets & Culture or the Journal of Consumer Research. Competitive paper submissions will have an opportunity to be considered for poster session submissions given the authors’ consent during the submission process.
Track Chairs: Bernardo Figueiredo, Henri Weijo
[email protected], [email protected]

2) Special Sessions
Proposed ninety-minute sessions should include three presentations and a discussant; have a sharp thematic focus and provide ample time for discussion.

Submission guidelines:

  • Page 1: Single-spaced description of the session and its contribution rationale, with no author-identity information.
  • Pages 2-5: Single-spaced, 750-word extended abstracts for each presentation, also with no author-identity information.

In a separate, supplement document, please include: session title; presentation titles; names and affiliations of session organizer, authors, session chairperson and discussant; and complete contact information for the session organizer and all authors.
Track Chair: Julie Emontspool
[email protected]

3) Round Tables
Roundtables afford attendees the opportunity to coalesce around a particular topic or context and communicate differently from traditional special or competitive sessions. Roundtables are flexible in terms of structure and organization and should be designed to encourage scholars with similar interests to discuss their topics of interest in non-hierarchical, non-linear ways. We are committed to accomplishing this goal with the establishment of a dedicated conference room that will actually have round tables. Creativity is encouraged.

Proposed ninety-minute sessions should include a one-page summary of the topic along with complete contact information for the roundtable organizer. In addition, please list possible participants.
Track Chairs: Susan Dobscha, Alex Rose
[email protected], [email protected]

4) Posters
The CCT Poster Session Track invites submissions of completed works, conceptual works, and works in progress for visual presentation in an informal session.  This track provides the opportunity for the visual display of data and concepts in a setting designed to generate feedback and help further develop ideas for future research and foster collaboration.

For consideration, please submit a 750-word abstract (excluding references) with title describing the project. Please do not include any author-identity information in your document. References, images and figures may be submitted in an optional supplemental document of no more than 2 pages.
Track Chairs: Karen Hood, Brandon McAlexander
[email protected], [email protected]

5) Alternative Modes of Investigation and Expression
Submissions may include explorations or interpretations of current or historical consumer culture in such forms as dance, performance art, movement, film or video, music, song or sound. Maximum length of the video or audio submissions is 20 minutes. Each submission will need to be identified by the researchers at the beginning of the work, and should include a companion document not to exceed two pages that is double-spaced with 12 point fonts and one-inch margins. The companion document (as a PDF) and the submission should include a title, a list of participants and creators, full contact information for at least one presenter, summary overview of the submission, the form, methodologies, and approach used, a statement of how the work will contribute to an enriched understanding of consumer culture, and instructions for accessing the submission for review. Please provide the submission and the companion document directly to all the track chairs in one email communication. Use the most appropriate and practical medium (for example, audio files, movie files, or links to sites such as Vimeo or YouTube) for the submission. Track chairs and reviewers must be able to access each portion of the submission with relative ease. A projector and speakers will be available, but presenters must provide any additional equipment they require.
Track Chair(s): Joel Hietanen and Carla Walter
[email protected], [email protected]

6) Poetry
A poetry session is a regular feature of the CCT Conference. Participating poets perform original work inspired by their research.  Session organizers publish a volume of poetry, which is distributed on site, so that audience members can participate more fully.

Submit up to four completed poems (no more than five pages) directly to the track chairs for peer review. Submissions must include (1) an author page with complete contact information and the titles of the submitted poems, and (2) the poems, each beginning on a fresh page with no identifying author information.
Track Chairs: Hilary Downey, John Schouten and John Sherry
[email protected], [email protected], [email protected]

7) Interactive Workshops
CCT 2014 in Helsinki saw the continuation of interactive workshops or salons. We would like to continue that popular practice. Interested parties may propose any type of ninety-minute workshop they desire to conduct. Please provide a full one-to-two page description of the proposed workshop, its vision or purpose, its intended size (number of participants), the level and types of preparation that would be asked of participants, and complete contact information for the workshop organizer(s). Organizers should be prepared to promote their workshops in order to assure critical mass.
Track Chair(s): TBA

8) CCT Art Gallery
We seek CCT-inspired work communicated through visual aesthetic forms. Accepted submissions will be displayed in gallery format. We invite work in such forms as photography, drawings, paintings, sculpture and mixed media. There are no size restrictions other than what can be transported and displayed (participants will be personally responsible for any costs). Submit no more than two entries as digital photos of your original work directly to the track curators. One entry may consist of multiple images or components (e.g., a photo collage), but, in this case, cannot exceed 5 images/components. Each submission must be accompanied by a 500-1000 word abstract, which describes how it is relevant to consumer culture, how it can enrich our understanding of theory or research, why the medium was chosen, as well as the size dimensions and how you would prefer your submission to be displayed. Please note that the abstract plays a central role in the review process.

Because of the early deadline, we will also be accepting partially ready work (e.g. sketches, partial paintings or sculptures). In this case, the submission needs to show clearly what the final piece will look like. Moreover, partially ready work will be accepted conditionally, pending on that they be ready by May 1, 2015 and that the artist follow up on the sketch/equivalent and the abstract.

Please discuss your submission with the curators if you wish to work outside of these guidelines.
Track Curators: Anastasia Seregina and Ekant Veer
[email protected], [email protected]


Jeff & Anastasia