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Chair in Marketing

The University of Exeter has over a decade’s long tradition in socio-cultural approaches to marketing, and is currently seeking a Chair in Marketing.

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Qualitative Data Analysis Workshop 2004

What
When	2004-06-15 09:00 2004-06-15 16:00 2004-06-15 from 09:00 to 16:00
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Download Presentations

Edward F. McQuarrie: Combining Qualitative and Quantitative Research Methodologies
Linda L. Price: From Data to Theory and Back Again
Linda Scott: Thinking Rhetorically
Melanie Wallendorf: Ethnographic Theorizing - In and Out of the Field

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