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Chair in Marketing

The University of Exeter has over a decade’s long tradition in socio-cultural approaches to marketing, and is currently seeking a Chair in Marketing.

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Readings

All readings will be downloadable from the seminar Blackboard page

Eric Arnould

Chidester, David (1996), “The Church of Baseball, the Fetish of Coca-Cola, and the Potlatch of Rock 'n' Roll: Theoretical Models for the Study of Religion in American Popular Culture,” Journal of the American Academy of Religion, 64 (Winter), 743-765.

Leuba James H. (1913), “Sociology and Psychology: The Conception of Religion and Magic and the Place of Psychology,” The American Journal of Sociology, 19 (November), 323-342.

Sahlins, Marshall (1967), “The Spirit of the Gift,” Stone Age Economics, Chicago: Aldine.

Sahlins, Marshall (1976), “La Pensée Bourgeoise,” Practical Reason, Chicago: Aldine.

Wax, Murray and Rosalie Wax (1963), The Notion of Magic,” Current Anthropology, 4 (December), 495-518.

Søren Askegaard

Best, Steven & Douglas Kellner (1991), “Foucault and the Critique of Modernity”, in Postmodern Theory: Critical Interrogations, New York: Guilford Press, pages 34-75.

Foucault, Michel (1982), “The Subject and Power”, Critical Inquiry, 8 (4), 777-795.

Rose, Nikolas (2007), Biopolitics in the Twenty-First Century”, in The Politics of Life Itself, Princeton: Princeton University Press, 9-40.

Thompson, Craig (2004), “Marketplace Mythology and Discourses of Power”, Journal of Consumer Research, 31 (June), 162-180.

Matthias Bode

Bourdieu, Pierre. 1986 [1979]. Distinction : a social critique of the judgement of taste. London: Routledge & Kegan Paul, 169-193.

Frow, John. 1987. Accounting for tastes: Some problems in Bourdieu's Sociology of Culture. Cultural Studies 1, no. 1: 59-73.

Holt, Douglas B. 1997. Distinction in America? Recovering Bourdieu's theory of tastes from its critics. Poetics 25, no. 2 (November): 93-120.

Peterson, Richard A. 2005. Problems in comparative research: The example of omnivorousness. Poetics 33, no. 5 (October): 257-282.

Prior, Nick. 2008. Putting a Glitch in the Field: Bourdieu, Actor Network Theory and Contemporary Music. Cultural Sociology 2, no. 3 (November 1): 301-319.

OBS additional reading – not compulsory: Wilson, Carl. 2007. Let's talk about love: a journey to the end of taste. New York: Continuum, 87-104.

Benoît Heilbrunn

Floch, Jean-Marie (1988) “The Contribution of Structural Semiotics to the Design of a Hypermarket”, International Journal of Research in Marketing, vol. 4 (3), 233-252.

Floch, Jean-Marie (2002) Semiotics, Marketing and Communication. Beneath the Signs, the Strategies, New York: Palgrave, pp. 13-39 & 164-194

Heilbrunn, Benoît (1998), “My Brand the Hero: A Semiotic Analysis of the Consumer-Brand relationship, in M. Lambkin, G.R. Foxall, F. van Raaij & B. Heilbrunn, eds., European Perspectives in Consumer Behaviour, London: Prentice-Hall, 370-401.

Lévi-Strauss, Claude (1963), “Social Structure”, in Structural Anthropology, New York: Basic Books, 277-323.

Dannie Kjeldgaard

Bauman, Zygmunt (2001), ”Identity in the Globalizing World”, in The Individualized Society, Cambridge: Polity.

Giddens, Anthony (1991): “Part I””, The Consequences of Modernity, Stanford: Stanford University Press, 1-54.

Giulianotti, Richard & Roland Robertson (2004), “The Globalization of Football: A Study in the Glocalization of ‘the Serious Life’”, British Journal of Sociology, 55 (4), 545-568.

Kjeldgaard, Dannie & Søren Askegaard (2006), “The Glocalization of Youth Culture: The Global Youth Segment as Structures of Common Difference” Journal of Consumer Research, Vol. 33 (September), 231-247.

Robertson, Roland & JoAnn Chirico (1985), “Humanity, Globalization, and Worldwide Religious Resurgence: A Theoretical Exploration”, Sociological Analysis, 46 (3), 219-42.

Jeff Murray

Habermas, Jürgen (1981, 1987), "Intermediate Reflections: System and Lifeworld," Chapter VI from The Theory of Communicative Action, Vol. II, Boston: Beacon Press, 113-197.

Murray, Jeff B. and Julie L. Ozanne (1991), “The Critical Imagination: Emancipatory Interests in Consumer Research,” Journal of Consumer Research, 18 (September), 129-144.

Ozanne, Julie L. and Jeff B. Murray (1995), “Uniting Critical Theory and Public Policy to Create the Reflexively Defiant Consumer,” American Behavioral Scientist, 38 (February), 516-525.  This article was reprinted in Hill, Ronald Paul (1996), Marketing and Consumer Research in the Public Interest, Thousand Oaks, CA: Sage, 3-16.

Murray, Jeff B. and Julie L. Ozanne (2006), “Rethinking the Critical Imagination,” in Handbook of Qualitative Methods in Marketing, ed. Russell W. Belk, London, UK: Edward Elgar Publishers, p. 46-55.

Per Østergaard

Baudrillard, Jean (1993 [1972]), “The Order of Simulacra”, in Symbolic Exchange and Death, London: Sage, 50-86.

Butler, Rex (1999), Jean Baudrillard. The Defence of the Real, London: Sage, 1-71.

Gane, Nicholas (2004), Max Weber and Postmodern Theory, New York: Palgrave, 1-44.

Ritzer, George (2005) Enchanting a Disenchanted World, Thousand Oaks, CA: Pine Forge Press, 47-114.

Linda Scott

Geertz, Clifford (1977), "The Impact of the Concept of Culture on the Concept of Man"  Chapter 2 of The Interpretation of Cultures, New York:  Basic Books, 33-54.

Geertz, Clifford (1977), "The Growth of Culture and The Evolution of Mind,"  Chapter 3 of The Interpretation of Cultures, New York:  Basic Books, 55-83.

Geertz, Clifford (1985), "Common Sense as a Cultural System," Chapter 4 from Local Knowledge, New York:  Basic Books, 77-93.

Geertz, Clifford (1985), "The Way We Think Now:  Toward an Ethnography of Modern Thought,"  Chapter 7 from Local Knowledge, New York:  Basic Books, 147-163.


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