We aim to equip doctoral students, early career researchers and junior faculty with practical and theoretical reflections that will serve as training for conducting field research within socio-cultural empirical contexts. The workshop will include various major CCT scholars including Professors Cele Otnes (University of Illinois at Urbana-Champaign) and Giana Eckhardt (Suffolk University). The programme of study will offer students an opportunity to study closely and avail of personal contact with leading scholars in the field.

The workshop will take place in Royal Holloway, University of London’s Bloomsbury campus in the heart of London city centre and will be led by Alan Bradshaw and Pauline Maclaran.

The key emphases within the workshop will be:

• introduction to a range of research strategies from grounded theory, introspection to phenomenology
• importance of observation and immersion in field sites
• how to develop theoretical insights during field research
• how to engage in cultural contexts that are unfamiliar
• engaging with historical contexts

Details regarding price will be set soon. For further details contact alan.bradshaw@rhul.ac.uk or Pauline.maclaran@rhul.ac.uk and watch for updates on the Royal Holloway marketing blog at http://royalhollowaymarketing.blogspot.com/

Further information can be found here
http://royalhollowaymarketing.blogspot.com/2011/12/consumer-culture-theory-workshop-on.html