Where: Saïd Business School, Oxford University, UK
When: August  16-19, 2012
Registration fee: The conference registration fee for faculty is £235 (approx $390) (increases to £265 (approx $440) after May 25). The conference registration fee for students is £165 (approx $275) (increases to £190 (approx $315) after May 25)
Submission Deadline: March 25, 2012
Notification: May 11, 2012

Conference Co-Chairs:
Linda Scott, Oxford University
Søren Askegaard, University of Southern Denmark

Keynote Speaker:
Alan Warde, University of Manchester

Program Committee:

Questions should be addressed via email to CCT7@sam.sdu.dk

All search for information on registration etc. should be done through http://conference.consumerculturetheory.org/

Call for Papers

Consumer Culture Theory (CCT), retrospectively defined by Arnould and Thompson in the March 2005 issue of the Journal of Consumer Research, has since developed into a strong international community in process of institution building. CCT, today, refers to a diversity of research approaches which address the co-constituting relationships among consumers, consumption practices, cultural meaning systems, marketplace structures, and their contextualizing socio-cultural and historical conditions. CCT researchers hail from a multiplicity of academic disciplines and they investigate consumer culture through a broad spectrum of methodological and theoretical orientations.

Now in its 7th year, the Conference is a, possibly the, premier venue for consumer culture researchers from all academic disciplines to share their ideas, empirical insights, and theoretical interests in an engaging, invigorating, and cutting edge forum.

The conference of 2012 is the first geographically moving beyond the boundaries of North America and to Europe; a logical step since attendance at prior conferences has underlined the strong presence of CCT oriented researchers in various research environments in Europe. CCT, however, is not a geographically defined organization and the chairs of the 2012 conference would like to stress the global reach of CCT both in terms of researcher inclusion and research field(s). A  key motif of the 2012 conference will be contextualizing contexts. CCT research has been instrumental in “putting consumer experience back into consumer research”, in order to paraphrase one of the founding figures of CCT. Whereas this has led to a tremendous enrichment of the understanding of consumer life worlds, macro-level structurations of these life worlds may pass “over the radar” of this standard approach in CCT research. We therefore particularly welcome papers that address the gap between experienced life worlds and macro-level socio-political or socio-cultural events and movements that can be used to situate (contextualize) the research context in a socio-historical universe. The recent rise in interest in practice theory and this year’s key note speaker underlines this focus. We emphasize, however, that submissions pursuing theoretical aims and questions not related to this contextualization motif are also welcomed and encouraged.

Conference submissions

The conference co-chairs and program committee seek submissions in the following five tracks:

1. Papers (complete written works)
2. Perspectives (multi-paper, special topic sessions organized around a specific theme)
3. Posters (research in developing stages of conceptual and/or empirical development)
4. Poetry (poetic modes of expressing insights into consumer culture)
5. Alternative Modes of Knowledge Representation (including, but not limited to, video, multimedia, and multi-sensory forms of representation)

In keeping with past conference precedent, the chairs and program committee will designate a subset of accepted papers for publication consideration. We are currently dealing with the luxury problem of having offers from two esteemed journals for dedicating an issue to selected conference papers.  One of the submitted Perspectives sessions will be invited to form the core of a special issue of Consumption, Markets, and Culture.

Submission details

Submitted papers, perspectives and posters should be uploaded through the EasyChair conference management system. To submit your paper, please follow the instructions below.

1. If you don’t have a an EasyChair account, please register here.
2. After registration, log in to EasyChair here.
3. Once logged in, click “New Submission” and fill out the form accordingly. When uploading your file, please note that accepted formats are .pdf, .doc and .docx.
4. To complete the submission proces, press the submit button at the bottom of the page. A confirmation email will be sent to the email address you used when registrering.

Submission Deadline: April 1^st, 2012
Notification: May 11, 2012
Registration and accomodation: http://conference.consumerculturetheory.org/

CCT2012 in Oxford - Extended deadline: April 1^st

No April’s fool! Based on a number of requests, we have decided to extend the deadline for all submissions to the CCT2012 conference at Said Business School, Oxford University to April 1^st at noon GMT.

Submission Requirements

1. Papers: Competitive papers should not exceed 22 pages, including references and tables (12 pt. Times New Roman, double spaced, with 1 inch margins on all sides).
   Submissions for the Papers track should follow these guidelines:
   Page 1: Title, author(s), and full contact information. Indicate contact person in cases of multiple authors.
   Page 2: Title and abstract (100-150 words)
   Page 3: Body of paper begins up to page 22 (maximum length).
   Papers must follow the current style of Consumption, Markets and Culture: www.tandf.co.uk/journals/authors/gcmcauth.asp.
   Click here to submit your paper
2. Perspectives: Perspectives sessions should include, preferably, three presentations and a discussant.
   Submissions for the Perspectives track should follow these guidelines:
   Page 1: Session title, presentation titles, session chairperson, discussant, and full contact information for session organizer/contact person, each presenter, and discussant.
   Pages 2: Single-spaced description of session and contribution rationales.
   Pages 3-5: Single-spaced 500-word abstracts for each presentation.
   Click here to submit your perspectives session
3. Posters: Posters should fit in to a format of no more than A1 (594 x 841 mm). Submissions for the Poster Session track should follow these guidelines:
   Page 1: Title, author, and full contact information. Indicate contact person in case of multiple authors.
   Pages 2-3: Title and extended abstract 750-1000 words. Illustrative images and figures may be included in a supplemental appendix.
   Click here to submit your poster
4. Poetry session – Clarence Clobbers Tenderly: Poetry performance presented and published by Roel Wijland & John F. Sherry Jr.
   For the CCT7 conference, the carriers of the poetic flame again suggest Charming Challenges to Theory. In the 2012 version, we intend to draw on a long-standing Oxford tradition for poetry slamming in public houses and other public spaces in order to insert the poetry sessions in real life social settings beyond the bland berth of the business school. We will, as has been the case for the last couple of CCT poetry events, seek to present the poetry in booklet form so that there is a tangible takeaway for participants and audience.
   The poetry session organisers will prepare a small volume or broadsheet of published poetry in advance to be handed out on site, in order for interested members of the audience to read and listen at the same time.
   Submit via e-mail: roel.wijland@otago.ac.nz - Please designate your submission in the subject heading as "CCT poetry session submission".
   Contributions will be subject to double blind review by the poetry review board:
   Hilary Downey, Queens University, Belfast
   John Schouten, University of Portland
   John Sherry, University of Notre Dame
5. Alternative Modes of Knowledge Representation: Submissions in this track should include a cover page with contact information for the presenter and/or presenters (please designate the contact person if there is more than one presenter). The cover page must also include a brief overview of the presentation and a statement of how the presentation will contribute to understanding of consumer culture.
   Video presentations should be submitted on a DVD. Please pay attention to compatibility with region 2 standards for DVD material. If the presentation is multimedia, please submit a self-playing disc. For theatrical presentations, submit a Word document of the performative script. For all other representational modes, please submit in the most appropriate and practical medium. Alternative mode presentations should not exceed twenty minutes in length.
   Submit via mail:
   Att. Professor Søren Askegaard
   Dept. of Marketing & Managament
   University of Southern Denmark, Odense
   Campusvej 55
   5230 Odense M
   Denmark
   [Please designate CCT submission on envelope or package]

Publication Outlets for CCT 7

We are very happy to have negotiated three publication outlets for selected contributions to the CCT conference in 2012.

1. Pauline Maclaran, editor of Marketing Theory, has kindly offered to devote a special issue to discussion of theoretical and epistemological issues of the CCT field. This issue will contain the best theoretical and conceptual discussions from this year’s conference.
2. Russell Belk, editor of the Research in Consumer Behavior series, has equally kindly agreed to devote an entire issue to the best empirical papers from the 2012 conference.
3. Jonathan Schroeder, editor of Consumption, Markets and Culture, has kindly agreed to base a special issue on the topic of a selected special session proposal with a subsequent call for additional papers.