Tiwsakul, R. and Hackley, C. (2011 in press) - "Postmodern Paradoxes in Thai-Asian Consumer Identity", Journal of Business Research doi:10.1016/j.jbusres.2011.02.027

Research in Consumer Behavior, Vol. 12, ed. Russell Belk, Emerald Group Publishing, [Published November 2010]

Jill Avery, Neeru Paharia, Anat Keinan, and Juliet B. Schor - "The Strategic Use of Brand Biographies"

Luca Massimiliano Visconti,- "An Authentic Brand Narrative: Co-Constructed Mediterraneaness for l’Occitane Brand"

Michele Hall -  "Consuming Authentic Neighbourhood: An Autoethnography of Experiencing A Neighbourhood’s Origins and New Beginnings within its servicescapes

Alexandre Schwob and Kristine de Valck - "Better Understanding Construction of the Self in Daily Contingencies: An Investigation of the Materiality Consumption Experiences in Online Discussion Forums"

Gachoucha Kretz and Kristine de Valck – "Pixelize Me! Digital Story Telling and the Creation of Archetypal Myths through Explicit and Implicit Self-Brand Association in Fashion and Luxury Blogs"

Forthcoming in the Journal of Consumer Culture, Vol. 11 (#2 – June), 2011

Bryant Simon  – "Not Going to Starbucks:  The Political Possibilities and Pitfalls of Boycotts and Civic Engagement in the Branded World"

Melea Press and Eric Arnould – "Legitimating Community Supported Agriculture through American Pastoralist Ideology"

Dorthe Brogaard Kristensen, Heidi Boye, and Søren Askegaard – "Leaving the Milky Way!: The Formation of a Consumer Counter Mythology"

Sofia Ulver-Sneistrup, Søren Askegaard, and Dorthe Brogård Kristensen - "The New Work Ethics of Consumption and the Paradox of Mundane Brand Resistance"

Karen Rafferty – "Class-Based Emotions and the Allure of Fashion Consumption"

Rebecca Jenkins, Elizabeth Nixon, Mike Molesworth – "‘Just Normal and Homely’: The Presence, Absence, and Othering of Consumer Culture in Everyday Daydreams"